Don diablo - forΞvΞr
After months of speculation Dutch visionary Don Diablo has delivered his highly anticipated album ‘FORΞVΞR’ is finally here via his HEXAGON imprint. A world-class producer, Don’s innate ability to tap into different genres whilst always staying true to his signature future house sound has earned him legions of fans across the world. The globally adored Dutch man demonstrates a level of devotion and perfectionism to every one of his creations, with his latest album no exception to this rule. FORΞVΞR is a carefully curated 21-track selection, that sees Don deftly move between genres and soundscapes to take his listeners on an aural journey that encompasses the past and present, into the future.
CAMPAIGN OVERVIEW
Following six pre-release singles and an extensive digital marketing campaign including the usual music videos, NFT drops, virtual live streams alongside traditional promo, the week into release was vital. We needed to keep the momentum that had built from several months of anticipation and engage Don Diablo’s existing fanbase to make the release feel like a big deal and grow the kind of social media word- of-mouth that would usually be generated via tour activity. We needed a fresh new narrative to increase excitement and also to bring people together to share their anticipation.
We launched an international splash page as the central location where fans were encouraged to engage with each other as well as directly with Don. Anyone who pre-saved /pre-added the album from the splash page was eligible to be selected for a private zoom listening party with Don Diablo himself. We wanted to create a communal moment to bring fans together in a fun way: incorporating 90’s Windows aesthetics with an old school chat function, hidden easter eggs throughout the website while strategically releasing new content drops every day before the release.
album features
pre release single: Don diablo & AR/CO - Hot Air balloon
HEXAGON-frontman Don Diablo announces his long-awaited new album FORΞVΞR. “Hot Air Balloon” is the latest single and features new duo AR/CO. The guitar soaked, synth drenched single streets away from what you might expect from a Don Diablo dance-floor anthem and moves left of center as a spiritual nod to MGMT and Miike Snow.
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pre release single: don diablo & galantis - tears for later
Don Diablo teams up with globally renowned Swedish duo Galantis. "Tears For Later" will serve as the announcement vehicle for Don Diablo's forthcoming album Forever. The emotionally heavy track combines trademark Galantis vocals and a massively uplifting ambience with Don's compelling ability to create a storyline within his melodies.
apple music motion profile photo
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pre release single: don diablo & Ty dolla $ign - too much to ask
Don Diablo and Ty Dolla $ign team up with the United Nations and Just Dig It to kick off the UN’s Decade of Ecosystem Restoration (2021 - 2030) and celebrate World Environment Day. Our actions within this next decade are crucial and we must communicate the need for urgency. Since re-vegetation can contribute to a huge portion of climate control, the mission is to regreen sub-Saharan African by 2030. Don Diablo and Ty Dolla $ign will be donating their streaming income to Just Dig It to help accomplish their restoration goals #StreamToReGreen
united nations address
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pre release single: don diablo ft jordan mackampa - through the storm
The future house head honcho Don Diablo (9.0M Monthlies) is dropping another insane collaboration with the Congo-born, London-based soulful singer Jordan Mackampa (925k Monthlies) called 'Through The Storm'. Coming off the back of two incredible releases, the emotional track 'Problems' with JLV and John K, as well as the innovative club track 'Eyes Closed', this new masterpiece serves as a follow up to the ever increasingly popular track 'Bad'. 'Through The Storm ft. Jordan Mackampa' will be a featuring track on Don Diablo's upcoming album; FOREVER.
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pre release single: don diablo - eyes closed
While still campaigning his single 'Problems' w/ JLV and John K, Dutch superstar DJ/producer Don Diablo drops the innovative, heavy hitting club single 'Eyes Closed', which is set to be a certified shuffle anthem. What better way to enjoy dance music than dancing your pants off with your eyes closed. 'Eyes Closed' will be featured on the forthcoming Don Diablo FOREVER album.
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pre release single: don dialbo, john k, jlv - problems
Don Diablo takes a more lyrical and melodic approach with his new single, 'Problems’ featuring Florida native John K & rising Dutch producer JLV. Even after a year of social distancing, he writes about how all humans have one thing in common: “...we are all seeking distraction from our problems.”
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